Search Engine Optimization (SEO)

What is Search Engine Optimization and what does it mean?

Search Engine Optimization (SEO) - The process of modifying attributes of a website to improve its position on one or more search engines, gaining visibility in front of the target audience.

In simple terms: SEO allows your target customer to find your site using search terms, or keywords, that are most relevant to your product or service.

Why SEO? 
Kindly Consider the following Statistics:

• Search is the second most popular activity online only next to email
• The #1 way people say they find new websites online is through Search Engines.
• That 4 out of every 5 Internet users say they use a Search Engine daily.
• 80% of all search engine users say they stop looking for a site after 30 Results.
• Up to 85% of all users discover web sites via search engine queries.
• 55% of all e-commerce transactions originated from a search listing
• 80-90% of Internet users rely on search engines to find websites.